Support for Do Not Track
The biggest change is that we now support “Do Not Track ” and anonymous tracking. If a subscriber opens a message we send, or clicks a link in a message, those requests are served by Smartmessages, and normally we record these in full, including the identity of the subscriber (something which is mentioned at the point of sign-up so subscribers are aware of this before they subscribe – see below). If a subscriber has the “Do Not Track” setting enabled in their browser, we will still record that an open or click has occurred, and which mailshot that it happened in, but we do not record their identity. This will mean that you see some new stats in your mailshot reports for anonymous opens and clicks, and subscribers making use of this feature will not appear in “Hot List” reports.